I recently wrote about the perils of decentralizing web operations. In this post, I’ll discuss the advantages of doing just the opposite — centralizing. But before I get into it, let me provide context to the discussion.
I have no issue whatsoever with decentralization in terms of content. What I do have an issue with is decentralizing the management of other aspects of the web effort — strategy, IA, design and code. Decentralizing those aspects result in the pitfalls I outlined in my earlier post. Now there’s always an exception to the rule, but those should be few and far between and that mantra holds true in this case. Continue reading →