Tips on Search Marketing

Organic search is becoming less important than paid search. Consider the typical sales funnel: awareness > research > consideration > decision Search works best in the research phase, it’s not good at awareness SEO advantages No incremental cost to traffic People click on them more Once you reach ranking you don’t have to do much …

Book Notes: Playful Design

Here are some highlights I took from John Ferrara’s book Playful Design: Creating Game Experiences in Everyday Interfaces. The elements of great game UX Motivation: There needs to be a reason to play, a goal. Meaningful choices: You need to be able to influence the outcome of the game through your choices. Partial ambiguity can …