Business

UX Agencies Sell (and Clients Buy) Informed Decision Making

UX Agencies Sell (and Clients Buy) Informed Decision Making

What is User Experience (UX)? UX is a process, an approach, a way of thinking and an outcome. Outcome, in particular, is the key aspect to UX’s value. Are you solving a real problem? Are you tackling something meaningful to people? Are you bettering the organization, the system, the… whatever? I hope so. Otherwise, you’re selling an inferior product (be it a physical thing, a service, an idea, etc.). Let’s also be clear that outcomes are not journey maps or competitive analyses or any number of other artifacts that will be generated during the course of a project. As much…

Book Notes: The Hard Things About Hard Things

Book Notes: The Hard Things About Hard Things

Ben Horowitz’s The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers offers advice on sticky business situations. His past experience, good and bad, is served up for your benefit. The writing is crisp, direct and eschews simple answers. When you inevitably find yourself in complex, difficult to manage situations, this is the book you’ll reference. It’s an effective mix of been-there-done-that wisdom and practical, put-it-to-use-right-now takeaways. The following are the quotes I found especially helpful in a managerial role and with an inclination towards organizational design and process. Your mileage may vary, of course….