Building Team Rapport

Promote better interpersonal relationships and understanding while at work You’ve all been there and done that: the company “team bonding” extravaganza. The ones that might be held off site and include facilitated exercises, games and the like. You’ve had a front row seat to the awkwardness that can ensue — “forced fun” as I’ve heard it described […]

Thoughts on Audience Segmentation Via Clayton Christensen’s Theories

In the past, I’ve written about the line that exists between audience segmentation versus fragmentation. In it, I pondered whether our institution’s landscape of nearly 300 social media accounts constituted good segmentation or out-of-control fragmentation. Since that June 2011 post, I’ve been doing a deep dive into Clayton Christensen’s work. He discusses how well intentioned, smart […]

Higher Ed: Marry Social & Technology For A Win

Universities are social organizations, but there’s little proof of it in how their technology is thought of, planned or deployed. Sure, everyone now has a set of icons that will whisk people to Facebook, Twitter and beyond, but precious few are really embracing what social really is and how to bake it into their core […]

Review of Digital Strategies for Powerful Corporate Communications

My Goodreads.com rating: 3 of 5 stars If you’re at all connected to the social media world within a work setting, much of this book will be basic to you. That said, it’s easy for lots of small opportunities and ideas to fall through the cracks on a day-to-day basis and this book will bring […]