Communication

Building Team Rapport

Building Team Rapport

Promote better interpersonal relationships and understanding while at work You’ve all been there and done that: the company “team bonding” extravaganza. The ones that might be held off site and include facilitated exercises, games and the like. You’ve had a front row seat to the awkwardness that can ensue — “forced fun” as I’ve heard it described in the past. Why is it that people who spend a good deal of their lives together, yet often only know one another superficially, are asked to build or express team spirit next Wednesday between 10am-2pm at Dave & Busters? A common problem with these…

Mastering Difficult Situations

Aside from the ever present issue that decks aren’t nearly as good without the accompanying audio, this is still great advice. And since the audio is missing, I like to add audio in my head as I read the slides. For this one, I chose Marlon Brando’s slow and deliberate pacing that feels nonchalant yet wise and worth your attention. Your mileage may vary on that choice.

Social Media Starts With Your Own Place

I couldn’t have said it any better. John Battelle talks about social media in a McKinsey interview: “A lot of companies are saying, ‘If we’re going to do social, then we’re going to build in Facebook.’ They think they can just check the box and cover the majority of their social program by investing in a really good Facebook page. I agree that all brands probably should be on Facebook, but what you really need is an integrated strategy that has – at its root – the brand’s own domain, independent from any platform other than the Internet itself. The…

Thoughts on Audience Segmentation Via Clayton Christensen’s Theories

In the past, I’ve written about the line that exists between audience segmentation versus fragmentation. In it, I pondered whether our institution’s landscape of nearly 300 social media accounts constituted good segmentation or out-of-control fragmentation. Since that June 2011 post, I’ve been doing a deep dive into Clayton Christensen’s work. He discusses how well intentioned, smart people can wind up with erroneous conclusions and poor results through the use of traditional audience segmentation practices (i.e. demographics) when it comes to innovation. Why? Because it typically only leads to incremental advances, squeezing out a bit more success where small pockets of opportunity…

Achieve Your Strategy Through Influence

One step you can take to help achieve your communication strategies is to leverage influencers on the web. You can use tools like the ones below to help determine and judge who are good targets. Once identified, take the time to get to know each influencer and the world that swirls around them: how often do they post, what’s their angle and bias, what’s the tone of the overall conversation, how are you networked to them (if at all), etc. So many people on the web and social media channels simply listen in on the chatter and leave lots of…

Higher Ed: Marry Social & Technology For A Win

Universities are social organizations, but there’s little proof of it in how their technology is thought of, planned or deployed. Sure, everyone now has a set of icons that will whisk people to Facebook, Twitter and beyond, but precious few are really embracing what social really is and how to bake it into their core experience. College campuses are inherently social environments. Classmates are friends, roommates, drinking buddies, dates, teammates, maybe all of the above. At a minimum, a typical undergraduate’s social world is inextricably interwoven with the college experience- they’re one and the same. And yet, so many edu websites…

Review of Digital Strategies for Powerful Corporate Communications

My Goodreads.com rating: 3 of 5 stars If you’re at all connected to the social media world within a work setting, much of this book will be basic to you. That said, it’s easy for lots of small opportunities and ideas to fall through the cracks on a day-to-day basis and this book will bring back some of those missed opportunities. I kept a list of ideas to investigate and think about again and for that, I give it three stars.