Research

What NASA Knows About Great UX Management

What NASA Knows About Great UX Management

In the 1970s, NASA undertook an assessment of airline pilot performance. They needed to understand why pilot error had become the leading cause of airline accidents. What they learned helped make commercial air travel one of the safest modes of transport in the U.S. today. Their research shed light on the importance of workload, leadership and communication — integral aspects of running successful UX engagements. What can we learn from this seminal research? Balancing Workloads Research found the best performing airline captains kept tabs on their crew’s workload. Interestingly, pilot error wasn’t typically due to lack of skill or knowledge of proper…

Elevate your understanding of the Jobs-to-be-Done Four Forces Diagram

“Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption” by John T. Gourville provides support and context to better understand The Rewired Group’s Four Progress Making Forces Diagram. In particular, the article provides context for the push and pull concepts within the four forces diagram outlined below (and includes some of Clayton Christensen’s innovation concepts aded for good measure). The article explains the psychology behind consumer behavior and how sellers (or product designers) can tap it to increase sales. Some takeaways: The likelihood that someone will buy is based more on perceived value than actual value. Consumers use…

Now That’s What I Call Diligent Customer Research

Get out of the building indeed: I specialize in [designing] downtowns, and when I am hired to make a downtown plan, I like to move there with my family, preferably for at least a month. There are many reasons to move to a city while you plan it. First, it’s more efficient in terms of travel and setting up meetings, something that can become very expensive. Second, it allows you to truly get to know a place, to memorize every building, street, and block. It also gives you the chance to get familiar with the locals over coffee, dinners in…

The Trouble With Surveys

I received this survey from Diana Degette in one of her regular newsletters. It’s designed so poorly that you have to ask yourself “who would consider the results from this survey seriously?” Well, politicians would, that’s who. You can ask a simple yes/no question on a survey, but the responses need to be yes and no. With this survey, both yes and no come with qualifiers that distort the true meaning of yes and no relative to the question asked. By including subjective qualifiers, the range of possible answers grows well beyond what’s presented and clearly skews any results received….