What NASA Knows About Great UX Management

In the 1970s, NASA undertook an assessment of airline pilot performance. They needed to understand why pilot error had become the leading cause of airline accidents. What they learned helped make commercial air travel one of the safest modes of transport in the U.S. today. Their research shed light on the importance of workload, leadership […]

Elevate your understanding of the Jobs-to-be-Done Four Forces Diagram

“Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption” by John T. Gourville provides support and context to better understand The Rewired Group’s Four Progress Making Forces Diagram. In particular, the article provides context for the push and pull concepts within the four forces diagram outlined below (and includes some of Clayton Christensen’s […]