09
Apr 09

There’s A Happy Medium Between Centralization & Decentralization

One of my main points of advice for higher ed websites is the idea that operationally, a decentralized management approach to the web does not work well. The opposite–centralization–does. But that doesn’t mean some aspects to a decentralized approach can’t or shouldn’t be employed. It just shouldn’t be the foundation for how to manage the global operation of the site. That spells trouble.

So where does decentralization make sense? The obvious answer is content. Higher ed sites are large, if not huge, relative to many websites and the thought of centralizing that amount of content into a few hands doesn’t seem practical. The sheer workload would jeopardize the distribution of time sensitive information. Plus, no content person wants to work in a sweat shop environment were quality takes a backseat to simply getting the work out. And beyond even those practical concerns, will a content person be as passionate about every subject that comes across their desk as the people who live and breathe it?For those reasons, content ought to be unleashed. Continue reading →


08
Apr 09

Marketing ≠ Visitor Experience

I support the centralization of web operations in higher ed. Decentralized website management poses too many problems which centralization can alleviate. But gaining support for it poses problems within a system historically based on a decentralized system. One of those hurdles is the perception that a centralized approach kills the ability to market a school effectively. I say that’s nonsense. Continue reading →


09
Mar 09

Review: The eduStyle Guide to Usable Higher-Ed Homepage Design

Over Twitter, Cody Foss requested reviewers for a book about higher ed homepage design titled The eduStyle Guide to Usable Higher-Ed Homepage Design by Stewart Foss, Cody Foss and Andy Foss. I’m all over those kinds of requests and wrote back. Mere minutes later, I had downloaded the PDF and added the review to my long list of to-dos. I didn’t think I’d get to it sooner, but alas, the clouds parted, the gods looked down with smiles and I decimated my to-do list in order to get to it. So let’s get on with it, shall we? Continue reading →


27
Feb 09

Lessons Learned: Let There Be Web Divisions

This is the first post in a series about the lessons I’ve learned during my first year as a web geek in higher ed.

In 2007, Jeffrey Zeldman proclaimed, “Let there be web divisions.” I can’t agree with him more. He specifically points out that the web shouldn’t be managed by either marketing or IT because neither group fully has the skill set to produce great web experiences. So guess which department at my university manages the website? Continue reading →


12
Feb 09

4 Steps to Determine the Optimal Page Width for New Sites

A recent problem has prompted me to write about the best way to determine a new site’s width. It may seem like an easy decision to make (it certainly can be), but a few moments of thought may make you reconsider your first choice. There are four steps:

  • Research
  • Information architecture consideration
  • Visual design consideration
  • Final determination Continue reading →