I recently took steps to get out of my current, part-time MBA program and into the executive version. To get some questions about the switch answered, I met with a program rep. One of the topics she wanted to cover was whether I met the minimum requirement of 10 years work experience. Having been in …
Monthly Archives: April 2009
There’s A Happy Medium Between Centralization & Decentralization
One of my main points of advice for higher ed websites is the idea that operationally, a decentralized management approach to the web does not work well. The opposite–centralization–does. But that doesn’t mean some aspects to a decentralized approach can’t or shouldn’t be employed. It just shouldn’t be the foundation for how to manage the global …
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Marketing ≠ Visitor Experience
I support the centralization of web operations in higher ed. Decentralized website management poses too many problems which centralization can alleviate. But gaining support for it poses problems within a system historically based on a decentralized system. One of those hurdles is the perception that a centralized approach kills the ability to market a school effectively. …