Gerry McGovern nails it again. In his latest post, he laments audience based navigation. Not always, mind you, but often. One of McGovern’s main examples is from the educational world where audience based navigation is rampant and, in my humble opinion, replete with the problems he cites. The main thing to ensure is mutual exclusivity among audience segments. Otherwise, people don’t know where to go if they find that they fall into multiple categories. I’ve covered this topic in the past and I’m glad McGovern has given it airtime. It’s long overdue for higher ed to, at minimum, treat audience based navigation as a secondary means of exploring a site.