There’s A Happy Medium Between Centralization & Decentralization

One of my main points of advice for higher ed websites is the idea that operationally, a decentralized management approach to the web does not work well. The opposite–centralization–does. But that doesn’t mean some aspects to a decentralized approach can’t or shouldn’t be employed. It just shouldn’t be the foundation for how to manage the global …

Marketing ≠ Visitor Experience

I support the centralization of web operations in higher ed. Decentralized website management poses too many problems which centralization can alleviate. But gaining support for it poses problems within a system historically based on a decentralized system. One of those hurdles is the perception that a centralized approach kills the ability to market a school effectively. …

Review: The eduStyle Guide to Usable Higher-Ed Homepage Design

Over Twitter, Cody Foss requested reviewers for a book about higher ed homepage design titled The eduStyle Guide to Usable Higher-Ed Homepage Design by Stewart Foss, Cody Foss and Andy Foss. I’m all over those kinds of requests and wrote back. Mere minutes later, I had downloaded the PDF and added the review to my long …

Lessons Learned: Let There Be Web Divisions

This is the first post in a series about the lessons I’ve learned during my first year as a web geek in higher ed. In 2007, Jeffrey Zeldman proclaimed, “Let there be web divisions.” I can’t agree with him more. He specifically points out that the web shouldn’t be managed by either marketing or IT …

4 Steps to Determine the Optimal Page Width for New Sites

A recent problem has prompted me to write about the best way to determine a new site’s width. It may seem like an easy decision to make (it certainly can be), but a few moments of thought may make you reconsider your first choice. There are four steps: 1/ Research Your first step is homework. …

CMS- Proprietary or Open Source?

HigherEdWebTech has a series of excellent suggestions in response to Karine Joly’s call for cost saving measures for higher ed websites. One suggestion was to go open source. I think that’s an excellent idea- one grounded on social media principles of harnessing the power of crowds. I imagine many who read that last phrase would nod in agreement. …