I’ve noticed that in higher ed, the word “client” refers to anyone except the school’s target audience. It’s usually a department head, an administrator or a project lead — essentially, anyone internally associated with the school. In an agency setting, that would make sense. You answer to the people who hire you because they pay …
Category Archives: Strategy
There’s A Happy Medium Between Centralization & Decentralization
One of my main points of advice for higher ed websites is the idea that operationally, a decentralized management approach to the web does not work well. The opposite–centralization–does. But that doesn’t mean some aspects to a decentralized approach can’t or shouldn’t be employed. It just shouldn’t be the foundation for how to manage the global …
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Marketing ≠ Visitor Experience
I support the centralization of web operations in higher ed. Decentralized website management poses too many problems which centralization can alleviate. But gaining support for it poses problems within a system historically based on a decentralized system. One of those hurdles is the perception that a centralized approach kills the ability to market a school effectively. …
The 1-to-1 Relationship
Karlyn Morissette once again posts about a great topic for universities: how to solve the problems we all know exist as web people who work in the higher ed space. I agree with her views that we need to brainstorm, promote and implement solutions since we all know very well what the issues are. So, …
CMS- Proprietary or Open Source?
HigherEdWebTech has a series of excellent suggestions in response to Karine Joly’s call for cost saving measures for higher ed websites. One suggestion was to go open source. I think that’s an excellent idea- one grounded on social media principles of harnessing the power of crowds. I imagine many who read that last phrase would nod in agreement. …
The Speed of Twitter
I haven’t been a long time user of Twitter, but now that I have Twitterific forever occupying the lower right corner of my monitor, I’ve increasingly noticed how much quicker the twittersphere is at reporting breaking news than traditional news sources. A couple of interesting take-aways here:
What Higher Ed Sites Could Learn From Barack Obama
One of the main arguments I hear against my mantra of centrally maintained websites for higher ed is that a decentralized approach allows academic departments the flexibility to market their programs based on their students’ specific characteristics and needs. Academic department’s tell me that their particular students are special and different from all other departments’ …
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How To Turn Around A Problematic Site
There’s no shortage of criticism about the University of Denver website. As its web designer, I get grief about it from colleagues, students, parents and friends. Even I think its pretty bad, but the challenge to improve it is enticing. When I accepted my job a year ago, I didn’t fully appreciate how ingrained the …
The Step Before Defining A Website’s Goals
“Redesign the (fill in the blank)’s website,” upper management directs you. “No problem,” you obligingly respond, “I’ll get right on it.” But then what? How do you undertake something seemingly innocuous, but in reality big, complex and fraught with politics?
Higher Ed Sites Have A Huge Advantage: A Captive Audience
A fundamental tenet of information architecture is the belief that if your site isn’t easy to navigate, doesn’t have great content or simply falls flat compared to a competitor, people will abandon it. While I subscribe to this belief, it does have exceptions and higher ed sites are one of those exceptions. Why? Because higher …
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