My college bud Ron has a new book out– Earth Architecture– that discusses different earth building techniques, their histories, and modern examples of the age old traditions. Check it.
November, 2008
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Nov 08
Earth Architecture
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Nov 08
A New Take on How to Find a Higher Ed Degree
In this screencast, I explore a quick and easy way to find degree program information instead of the common approach today which favors forcing people to navigate their way through a university’s org chart of colleges, divisions, schools, and departments before getting to degree information. This approach takes advantage of a centralized visual and navigational experience rather than the more common approach of allowing each school’s/college’s/department’s/etc. present their own separate experience. Continue reading →
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Nov 08
Thoughts on Higher Ed Audience Segmentation
In this screencast, I explore the dos and don’ts of why audience segmentation matters. The example I use is the University of Denver’s website. Continue reading →
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Nov 08
The New University of Denver Site In A Nutshell
At its most basic level, the new du.edu site will revolve around who visits the site. As you might imagine, every person who visits our site has a particular task or set of tasks they wish to accomplish. What this allows us to do is group the people with similar tasks into broad audience types.
For example, many site visitors want to earn a degree- psychology, law, marketing, etc. We can group these people together and call them “prospective students”. Using the same logic, we come up with a handful of other audience types all categorized around a group’s shared needs and wants. Other audiences could include current students, university employees, alumni and news media. These categories allow us to tailor the site to each audience’s needs without the burden or baggage of wading through information that isn’t relevant to them. Does a prospective student need to be presented with university employee work policies? No. This system allows us to sidestep this problem. Continue reading →
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Nov 08
Back!
After a near 2 year hiatus, Heavywinter is back. Posts will begin to appear on a regular basis, but there’s still the odds and ends needed to get the site resurrected and the details just right. However, it’s time to go public. Keep in mind that all the old posts have been jettisoned in order to really start fresh. I suppose you could find the flotsam via the Way Back Machine, but whatever, your call. I’ve left the jetsam behind just as an alcoholic would his drunken past.
As a related task, I’ll also inject some energy into my oft neglected other web haunts. You can get to those from the icons at the top of the page.
So with that, welcome back old readers and hello new ones. As always, please be nice in the comments area.
