How Organizational Structure Impacts Brand

A university’s ability to communicate with students is contingent on its internal systems working efficiently and effectively. Otherwise, the institution risks communicating a disorganized message, misinformation and a confused brand. In this presentation, I walk through some organizational structure ideas as they apply to higher ed and how they affect institutional branding. From there, I talk about how structural barriers can be overcome to help dissipate some of the negative effects.

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