There’s a lot of talk about how to measure the ROI of social media. For marketing campaigns, it can be captured easily enough: track people from exposure to sign-up or purchase or whatever the final goal is and then compare that against what the campaign cost. However, for social media interactions without any predefined parameters of …
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My MBA program ends in four weeks. In no particular order, a short list of my immediate plans: Read a book of my own choosing Help myself to a hell of a nice bottle of wine Once again go to the gym, snowboard and rock climb Nothing, absolutely nothing, just sit there and have no …
I know a few Apple haters. You probably do too. They dislike that Apple is “closed,” “elitist,” “think they know best,” or otherwise. I can appreciate those opinions and why they exist. I can also understand the thought that Steve’s recent departure (maybe forever?) is the beginning of the end for Apple. I understand and …
Universities are social organizations, but there’s little proof of it in how their technology is thought of, planned or deployed. Sure, everyone now has a set of icons that will whisk people to Facebook, Twitter and beyond, but precious few are really embracing what social really is and how to bake it into their core …
Continue reading “Higher Ed: Marry Social & Technology For A Win”
Marco Arment’s post about the Android/Windows Phone 7/etc. market is spot on. I’m continually at a loss as to why companies in this market make it a priority to pump out new and different products as quickly as possible. Their product mix becomes so fractures it confuses customers. Now, none of these companies owns the …
My Goodreads.com rating: 3 of 5 stars If you’re at all connected to the social media world within a work setting, much of this book will be basic to you. That said, it’s easy for lots of small opportunities and ideas to fall through the cracks on a day-to-day basis and this book will bring …
Continue reading “Review of Digital Strategies for Powerful Corporate Communications”
If your a Rush fan, watch this video.
I love Boston.com’s Big Picture and want to bring it to the University of Denver. We already get a stream of student supplied photos, but we hide them behind our password protected internal system. A true shame, but hey, new year’s resolutions…
I’ve been a proponent of the wade it up and shove it in the closet technique, but maybe after this lesson, I’ll do it differently. (probably not) via Kottke
I’m new to the video world. I don’t own a video camera (well, my phone, but that’s not why I got it), lights, mics, editing software or anything else associated with video production. Naturally, of course, I don’t let that stop me from tackling self imposed video assignments at work. I’m certainly no expert (hardly …