Even the Big Boys Can Be Clueless About Social

I came across this interview of two leaders from Nissan’s about their social efforts. I’m left with the impression that they don’t really know what they’re doing. Not yet, anyway. They say that ROI is being figured out, that they think they’re making a solid business case for the investment and that they’re optimistic about …

Gerry McGovern & Audience Based Navigation

Gerry McGovern nails it again. In his latest post, he laments audience based navigation. Not always, mind you, but often.¬†One of McGovern’s main examples is from the educational world where audience based navigation is rampant and, in my humble opinion, replete with the problems he cites. The main thing to ensure is mutual exclusivity among …

Book Review: The Innovative University

Clayton Christensen and Henry Eyring apply Christensen’s disruptive innovation theories to traditional, 4 year, public and private higher ed institutions. It’s a great primer for anyone who wishes to understand the issues currently facing the higher ed world. I’ve written quite a bit at this blog about the issues this book puts into historical context. …

Social Media Starts With Your Own Place

I couldn’t have said it any better. John Battelle talks about social media in a McKinsey interview: “A lot of companies are saying, ‘If we’re going to do social, then we’re going to build in Facebook.’ They think they can just check the box and cover the majority of their social program by investing in …

Thoughts on Higher Ed in the Mobile Space

Mobile is on everyone’s mind these days. Many schools have already launched some kind of iteration to meet and compete in the mobile space. But I’m finding the early versions lacking. That’s not meant as a criticism though. All early attempts will be rough around the edges as novelty wears off and best practices begin …

Thoughts on Audience Segmentation Via Clayton Christensen’s Theories

In the past, I’ve written about the line that exists between audience segmentation versus fragmentation. In it, I pondered whether our institution’s landscape of nearly 300 social media accounts constituted good segmentation or out-of-control fragmentation. Since that June 2011 post, I’ve been doing a deep dive into¬†Clayton Christensen’s work. He discusses how well intentioned, smart …

The Perfect Higher Ed Layout?

I decided to head over to eduStyle to check out all the site redesign submissions I’ve missed over the last few months. It turns out that “differentiation” doesn’t seem to be a marketing objective anymore. Check out all these variation on a theme (and there are plenty more I could have chosen). What gives? Have …