In the 1970s, NASA undertook an assessment of airline pilot performance. They needed to understand why pilot error had become the leading cause of airline accidents. What they learned helped make commercial air travel one of the safest modes of transport in the U.S. today. Their research shed light on the importance of workload, leadership …
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Arguments to help you promote research within product development
“Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption” by John T. Gourville provides support and context to better understand The Rewired Group’s Four Progress Making Forces Diagram. In particular, the article provides context for the push and pull concepts within the four forces diagram outlined below (and includes some of Clayton Christensen’s …
Continue reading “Elevate your understanding of the Jobs-to-be-Done Four Forces Diagram”
Get out of the building indeed: I specialize in [designing] downtowns, and when I am hired to make a downtown plan, I like to move there with my family, preferably for at least a month. There are many reasons to move to a city while you plan it. First, it’s more efficient in terms of …
Continue reading “Now That’s What I Call Diligent Customer Research”
I received this survey from Diana Degette in one of her regular newsletters. It’s designed so poorly that you have to ask yourself “who would consider the results from this survey seriously?” Well, politicians would, that’s who. You can ask a simple yes/no question on a survey, but the responses need to be yes and …
