Explore Pixar‘s Relationship with Their Customers

Explore Pixar‘s Relationship with Their Customers

Ed Catmull, CEO of Pixar, was asked to comment on kids as consumers. Specifically, the question asked about Pixar’s views on the trends they see amongst their five-year-old demographic (skip to the 24:10 mark in the video). His answer: Five year olds actually haven’t changed as much. Clearly, the teenage world has changed a lot more because of the way media is spread. So that’s actually the bigger change. For the children, we haven’t seen much. In terms of the way we think about our stories though, we don’t segment them in that sense. That is, we do make movies that…

Book Review: Remote: Office Not Required

I read Remote: Office Not Required over the weekend (it’s a fast read) to see what I could learn about working with remotely located coworkers. I came away with a simple change of perception that will likely change the way I operate in the future. Our company has two offices which, in a sense, makes us a remotely located group. I say ‘in a sense’ because those offices are, at most, 30 miles from one another. Before reading the book, the idea that this small distance made us a remotely located organization seemed far fetched. If I needed to talk to someone face-to-face,…

Eager Sellers, Stony Buyers & the Four Progress Making Forces

A great benefit the web provides to curious souls is the ability to lose oneself in ideas, one link after another until you can’t remember where you started anymore. That’s how I came across an HBR article—”Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption“— by John T. Gourville. I’m sure I came across it in my continuing exploration into the jobs-to-be-done framework, but I couldn’t tell you exactly how I came upon it. Nevertheless, it’s a great companion piece to those of you getting into JTBD and, in particular, the Four Progress Making Forces by the fine folks at The Rewired…

2 of 18
123456